The CPC for adult advertising varies significantly due to the limited means to advertise adult material effectively. Since you cannot use traditional methods like Adwords or Facebook Ads, the CPC can be confusing.
Without traditional ad networks, adult website owners will need to resort to second tier platforms to publish their advertisements. In most cases 18+ advertisements are served on a CPM basis, which makes it nearly impossible to forecast the CPC for adult websites.
When you are paying for the CPM for adult websites, you also have to consider the quality of the visitors you will receive. Since owners of adult websites are forced into using second class ad networks, the quality of the visitors they provide drops significantly. This is further exaggerated due to relying on websites which accept 18+ website advertisements.
Due to the SEO and branding implications of adult material, most quality websites will avoid publishing adult advertisements. This limits adult advertisements to being displayed on lower quality websites without much traffic. These websites often have several ads which will crowd your advertisement, and due to the crowding, can lead to a higher amount of mistaken clicks. With the lower quality ad platforms, these accidental clicks won’t be audited, which means if you are paying CPC, you can end up overpaying quickly.
These obstacles make promoting an adult website difficult, and without careful attention, expensive. The CPC for adult websites will depend on these factors. With adult advertising, you will often get what you pay for. This is where Advul will come in to help.
Advul works directly with leading adult publishers to bring unique visitors to your adult website as well as capturing targeted search results. We help you get real visitors who are interested in your 18+ website - and better, you will only pay for the visitors you receive. That’s a 100% CTR for your adult advertisements.
If you are ready to start, check our page on getting adult visitors to your website. You can subscribe to daily unique visitors, or build your own campaign for only $1.00 - We have a dedicated network which provides visitors from the correct type of adult niche.
When building your campaign for adult visitors, be sure that you select the appropriate category for the best performance: We work with all kinds of adult publishers from live cam websites, adult accessories to tube sites, to help direct targeted visitors to your adult website. Try Advul today and learn why we are one of the leading providers for adult traffic!